Gas Station & Niche Market Training

Concord, CA - February 1st & 2nd, 2024

Become a leader in the power washing industry.

Our goal is to teach, equip, and empower future entrepreneurs of the Power Wash Industry!

"Be the first - Be the only - Be the best" - 'Los"

Hello Contractor !

"There's much to learn about the pressure wash industry. As you probably know already it is more than just turning on your rig and spraying water - alot more. One of the most important pieces of advice that you should know is that each and everyone of you have so much potential..."

Instructors

The instructors at Pressure Wash Training have a long and creditable track record in the cleaning industry world-wide. Our decades of experience along with staying abreast with new processes is second to none

New to Niche Accounts?

Have a ton of questions and and not sure where to begin with niche markets? That 30 minute video that you downloaded didn't quite get you where you want to be? We will get you in the drivers seat once and for all.

What 'ya gonna learn?

You will hear and see the sales and marketing behind niche accounts. We will dive into your systems and pick apart what you have in place. We will implement strategies so that you can begin winning those bids and turn a profit. We will explain why production and performance rate must go hand in hand when servicing multiple locations at a time.

2024 Schedule

Regional training locations span from the U.S, Canada, Europe, Mexico and Australia. If you are interested in having Pressure Wash Training in your region, please contact us so that we can discuss your needs.

Pressure Wash Education

Systems - Marketing - Sales :

In depth classroom setting where we dig deep on the critical components of truly understanding your pressure wash operation from a systems perspective. Join us for one full day of education as we take you into the marketing arm with gas station owners and dive deep into what it necessary to be a contender for niche market cleaning as a power washer owner-operator .

Gas Station & Niche Markets :

Nightime washing is where it is at on station accounts. After a full day of education, we bring the classroom to an actual gas station. A fast paced and high operation tempo is what you can expect. Every student will play an active role as we pressure wash the station. Having your boots, vest and gloves is a must. Plan on finishing up around 3:00 am the following morning.clear

Systems - Marketing - Sales

Before You Jump Into Station and Niche Cleaning

One of the biggest misconceptions that a young pressure wash company owner believes is that they are ready for the big leagues after they have cleaned a few houses or drive-thrus. There is nothing wrong with having that confidence in feeling this way. But before you take on route work with many locations to service, lets tap the brakes for a minute and discuss a few things with you.

Do you really know what your systems are for your business? Not the systems that you copied from the internet to complete your business plan 3 years ago. We are talking about your "systems" for today. To press this point even further, do you have the right people in place to "keep pace" as your business grows? If not, you may want to rethink bidding on those 150 fast food restaurant locations until you have your infrastructure under control. Or you can take your message to the different social media groups and poise the question to individuals that really do not have a clue. This is the hard truth all business owners have faced when opportunity has knocked on their door.

The first 9 hours of training will be soley on Systems - Marketing - Sales. We will use the gas station modality as our platform. In depth and collective training on a wide-range of topics such as, Production rate vs. performance rate, cross-section estimating, crew capabilities, volume pricing, franchise vs independent, marketing in a Covid environment, regional managers vs. the cashier and much more.

Our Commitment to the Industry

My commitment is simple - To offer and provide to the cleaning industry the best hands on training experience in the industry today.

Our passion is without question and focus is keen. It is my prayer that I can help contribute to your success either in a big or small way by applying what Pressure Wash Training has to offer.

- Carlos

Niche Markets and Gas Stations

The Details:

The goals and objectives of the gas station and niche market cleaning and education module is two fold:

A reality check of where you as a pressure wash owner is at today within their business and creating goals & objectives for 2023 to expand your services into niche markets.

Training Curriculum :

Who is your gas station customer - Good or Bad?
Station Cleaning - In a category by itself
BMP's and Waste Water
Reactivate your Systems
Gas station owners - Cheap or not cheap?
Show us your rig
Are you sure your ready? In depth analysis
When to say “No Thanks”
What does BIG OIL have to say?
Meet the gas station owners in a Covid world today
Doughnuts and a hand shake
Volume Picing vs. 1-2-3 LOCATION
Square Foot vs. Hourly Rate
Leverage the internet
Be a contender - Put it in writing and close the deal.

Students will be divided into two working groups for the onsite training. Your group will be assigned the evening we arrive at the training site.

**Safety for students, instructors and general public will be paramount. All students and instructors must wear PPE for both onsite training sessions:

Work boots or waterproof boots - Safety glasses - Gloves - Hat - Jacket - Work pants.

Classroom and Onsite Training :

This training module explores the 3 key elements to position your business for gas station & niche market cleaning:

1) Systems

2) Marketing & Sales

3) Knowledge Base/Applicator Aptitude

An in-depth 12+ hour training session that opens up the door and exposes the realities and opportunities for any niche market you plan on entering.

Onsite Training :

Equipment Placement
Gas Pump - To Pretreat or Not to Pretreat?
Find the grade and stick with it!
Shut it down or leave a lane open?
Ratios, dwell times and application
Creating a safety zone
Production rate discussion
Site overview
Operation tempo
Front Sidewalk cleaning
Dumpster Pad cleaning and discussion
Vehicle & foot traffic discussion
Anchor tenant training & upsale discussion
Students pressure wash station
Canopy cleaning

Instructor

"Carlos Gonzales"

Industry veteran with 25 years of experience in residential, commercial and gas station cleaning. Carlos began his pressure wash career with a home depot unit, borrowed ladders and home made flyers in 1999. Over the last two decades Carlos established himself as an industry leader by spearheading efforts to assist contractors in the south with drought-related water restrictions and taking the lead role in reestablishing the United Association of Mobile Contract Cleaners National Organizatiion.

Served as administrator and moderator on varies industry related Bulletin Boards. In conjunction with this, Carlos has delivered keynote addresses to industry relating functions over the past 10 years in his capacity of a pressure wash business owner.

Today Carlos owns a successful soap manufacturing business in the cleaning industry with operations in 13 countries across the globe and over 370 distributors worldwide.

Niche Markets

Carlos is considered an authority in gas station cleaning and other nich markets in the pressure wash industy, both from a marketing and cleaning aspect. With 15+ years solely in the gas station/commercial cleaning market, he has created an indepth training program that offers clarity and direction to niche market cleaning.

Carlos has trained contractors and business owners all over the world, sharing his knowledge,expertise and humor in countries such as Switzerland, Mexico and Australia, to name a few.

His knowledge base does not end "at the pump" - Carlos is a serial entreprenuer and has a unique talent in bringing out the "Entreprenuer DNA" from everyone that attends his trainings.

Join Carlos in the conference room during the day and on the jobsite at night for niche market training like you never have experienced before. Dinner will be served on the tailgate of the trucks!

Credentials

25 years industry experience
Niche market cleaning expert i.e. gas stations, chain-stores, fast-food accounts, natural disaster cleaning
Owned and operated successful pressure wash company for 21 years in California
CEO of Enviro Bio Cleaner with operations in 13 countries worldwide
Keynote speaker
Serves on Industry Expert Panels
Member of PWNA Certification Committee
Past Member of UAMCC
Teaches gas station & niche markets world-wide
Expertise on both online and face-to-face training forums
Motivator

New to the Industry?

What Are The Questions?

As pressure wash contractor in the cleaning industry we are confident that you asked yourself these questions when you finally were ready to tackle the niche cleaning market:

Why isn't my phone ringing?
How do I charge for volume work?
How do I get in contact with the decision makers?
How much time should I plan for each location?
How much degreaser do I use?
Can I let the water run down the storm drain?
What is my sales message to the client?
How much do I charge for 5 or 55 locations?
How far should my service area be?
Is it possible to actually speak to the owner of the business?
What's the key to niche market cleaning?
Can't I just jump into this from residential cleaning?
....and much much more!

These questions and many, many more are repeatedly asked daily from hundreds of contractors in the industry. The answers can either be quit simple or you may have been told to kick dirt and figure it our yourself.

At Pressure Wash Training.com we can relate to your frustration. We were in your shoes when we began our careers. We were told similar things when we had questions. 20+ years ago there was no FaceBook or YouTube Channels as a source for education.

Today, the matrix of the cleaning industry has shifted. More people are jumping into the industry with the ideaology that it is a easy business to have. The temptation to download a YouTube training course being taught by an individual that just quit his job as a car salesman is quite common these days. Or the professional trainer with a significant following applying degreaser soap on concrete that is covered with pine needles is an eye catcher for sure. These horror stories are just a few of many that unsuspecting contractors are spending their hard earned money with.

One of the pillars of Pressure Wash Training is to not just show you but also teach you the fundamental undertanding of what you need to know before you get on a jobsite. The skillset to know exactly where your rig will be positioned on that commerical account. The knowledge to know how much SH you will need for that canopy cleaning. What essential tools and spare parts you must have with you at all times

You will spend one full day in the classroom and then that evening we will be on a station or commercial site running the rigs until sometime the following morning. We will answer those questions above and share our stories of when we first started on niche work. Some of the stories however are not pretty. Beyond just cleaning a drive-thru or gas station, we will also dive in deep and teach you on marketing, sales and systems!

Our commitment to you as a future cleaning professional, is to equip you with the correct knowledge, the right skillsets and the unwavering confidence that you will be a success.